They say:

Anorak is a specialist in style driven, durable products for the home and outdoors. The brand was launched in January 2008 by textiles designer Laurie Robertson after she graduated from the RCA. Childhood memories of family camping adventures were the inspiration behind the brand and every Anorak product is decorated with a design inspired by the great outdoors. Anorak’s mission is to encourage people to bring a touch of the outdoors inside and a touch of the indoors outside.