Superlove take nature's Super Fibre - Merino Wool and create sleep bags for babies and toddlers, that are as high performing as they are Supersoft and cute. Their Merino is special and you'll feel the difference at first touch; they source the best quality merino wool in the world to create a fabric that is Superfine, Supersoft and Superwarm. Superlove in both name and in nature, their beautiful merino products are ethical in every way - proudly made in Britain, using wool from happy sheep, fair to all the lovely people who make it and taking care of the environment we all share.