There is undeniably a new age of creativity and purpose in the fashion industry, with a call to action on sustainability. Archies Boutique, an international platform, takes a step forward to look at fashion from an intelligent, artistic, and practical perspective. The website, archiesboutique.com, provides a magazine-style look at the paradigm shift from irresponsible, excessive production and consumption to one of environmental and ethical consciousness, cultural sensitivity, and storytelling.
Archies Boutique: What is It? Archies Boutique is a collection and manifestation of data, reports, resources, narratives, and ideas of the changing paradigms and value proposition in the fashion industry; aligned with an anthropological, cultural, and ecological study that documents historical and modern transformative events.
Claiming a unique space in contrast to traditional fashion media, Archies Boutique conveys how we as a global society value fashion. Collecting and presenting data, stories, interviews, and ideas on a path forward, with a better future for the industry; Archies Boutique is more closely aligned with an anthropological and responsible study of fashion than to the frivolous reputation the industry is known for, with principles of artistic value, cultural significance, and sustainable practices. Archies Boutique stimulates our thinking on why it matters to see fashion as a substantive form of art [and why contemporary fashion should be exhibited in museums], why it matters to understand fashion’s power in transforming cultural and individual identity, and why it matters to participate and educate the industry and public-at-large when it comes to sustaining earth’s resources.
Art dealer Dorothy Powell, once said, “artists that effect change, real change, are so few and far between, are so incredibly valuable, they cannot be replaced, they’re unique. You have to adore these people. They contribute so much to the culture. They are the culture.”
Archies Boutique, are a curated elite group of designers under the radar who are affecting change. They are culturally astute and are hellbent on communicating their work as art. Creating outside of a mass-production mentality, they generate designs that are limited, coveted, intellectually talked about, environmentally sensitive, and meaningful. Storytelling through their creations captures the zeitgeist of today – social and behavioral shifts, the climate crisis, and preservation of traditional methods.